THE STORY OF PICKLEBALL

Invented in 1965, 2020 marks the 55th anniversary

650% growth in 5 years, making it the fastest growing sport in the world

Nationally over 5 million people play

Age ranges from 4 to 94

Largest segment of growth: 36-45 years old, equally as popular among men and women

Taught in Grade and High Schools, now more popular than kick and dodgeball

MIAA is now considering it as an official High School Sport

National tournaments earned over $25MM in sponsorship last year alone

Benjamin Johns is the #1 player in the world and earned over 2MM last year

Over 600 certified referees

PLAYER PERSONAS

First Time Franny & Frank Ages 4-94: all skill levels - casual, core and competitive

Hitting Hannah & Hank Ages 18-34: technology savvy next generation players w/ important life events happening

Growing Family Gloria & Glenn Ages 35-44: “Early Adopter” largest growth segment

Mid Life Michelle & Michael Ages 46-65: mid-life to retirement-aged individual experiencing mid-life events

Aging Angie & Albert Ages 65+: fanatics w/disposal income, extra time and looking to stay active

DATA MATTERS!

650% growth in the last 5 years.

Today more people play Pickleball than Tennis.

“The most approachable “sport” (not activity) in the world.”

NATIONAL HEADLINES

SARASOTA, FL “Opens first dedicated indoor only Pickleball facility.”

COUNCIL BLUFFS, IA “Construction is officially underway on six new indoor Pickleball courts.”

BRENTWOOD, TN “Opens first indoor Pickleball courts.”

NORWELL, MA “First of its kind!” “Nothing like it in the area!“ New England fanatics, enthusiast and first-timers alike celebrate the completion of the first “indoor only” Pickleball court club boosting; 25,000+ Sq. Ft. Climate Controlled Facility, 6 Indoor Tournament Sized Courts, 2 “Dinking” Courts, 4 Outdoor Courts, Players Lounge with Mezzanine Viewing, Beer & Wine Café and Retail Shop